
Imago
August 30, 2025 Utah Utes head coach Kyle Whittingham in action during the NCAA, College League, USA football game between the UCLA Bruins and the Utah Utes at the Rose Bowl in Pasadena, California. Mandatory Photo Credit : /CSM Pasadena United States of America - ZUMAc04_ 20250830_zma_c04_604 Copyright: xCharlesxBausx
Jul 29, 2026, 5:10 AM CUT
“Don’t deal with that:” Kyle Whittingham put off by recruits demanding NIL
Kyle Whittingham has coached college football long enough to see the sport transform in ways few could have predicted. Now entering his first season with the Michigan Wolverines, he is embracing some changes while arguing others still need to be addressed.
Speaking on The Rich Eisen Show, Whittingham discussed how the changing college football landscape has altered a head coach's responsibilities.
"That's [being paid more] what it's all about right now. And not only recruits that you're after, but players on your roster. Everyone wants to be treated fairly,” Whittingham said. “Fortunately, we have a general manager and someone that is a go-between for me. So, I don't deal with that directly anymore. But before that person was in place, you dealt with that all the time."

Imago
October 26, 2024: Utah Utes head coach Kyle Whittingham during a game between the Utah Utes and the Houston Cougars in Houston, TX. .. /CSM - ZUMAc04_ 20241026_zma_c04_660 Copyright: xTraskxSmithx
On The Rich Eisen Show, Whittingham reflected on how much roster management has changed across college football.
Rather than negotiating directly with players and recruits, Michigan now relies on a general manager to manage NIL discussions. A role Whittingham believes has become increasingly important as player compensation continues to grow.
"I think it's got to be an NFL minor league model where we have a salary cap. The players are employees," Whittingham said. "I think, as distasteful as some of that is, I don't think there's any other way that is better than that. And right now it's out of control."
He believes a salary cap would create a more balanced system while giving college football a structure.
The focus shifts as Michigan works to finish its 2027 recruiting class. Several positions remain unfilled before the early signing period.
Michigan still has key needs in the 2027 recruiting class
According to a report by SB Nation, Michigan's 2027 class ranks around the top 10 nationally. Depending on the recruiting service, the Wolverines still have work to do before the cycle closes.
Wide receiver remains a major need. Four-star Quentin Burrell is Michigan's only commitment at the position.
Michigan might add another interior defensive lineman with veteran contributors Trey Pierce and Enow Etta.
Safety remains another area to watch. Although Michigan has several highly regarded defensive back commits, the expected turnover among its current starters means adding more depth to the back end could remain a priority before the December signing period.
With several scholarships still available, Michigan's staff has time to address those remaining needs before December. Whittingham, however, made it clear that building a roster in today's NIL era comes with challenges.
Do you agree with Kyle Whittingham's call for an NFL-style salary cap in college football? Let us know your thoughts in the comments!
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Written by

Evince Das
Edited by

Shubhi Rathore